Ultera Digital – Dr. Rasu Shrestha, chief innovation officer at UPMC, describes how we can be data rich but information poor, and how health IT vendors can create a competitive advantage by aiding in the simplification of health data. He describes what messages to focus on and which to avoid related to big data in health IT marketing and gives an insider look at how his team at UPMC selects vendor partners.
Just as clinical teams need to advance past the culture of analog, health IT marketers need to evolve their messaging and empathize with the voice of the clinician to tell the story of innovation. Dr. Shrestha’s insightful look at the future of care sheds a great deal of light on how to successfully craft marketing messaging.
A Year in Review: A comprehensive look at UPMC Enterprises 2020
Over the last year, UPMC Enterprises, our portfolio companies, and select partners have all supported UPMC’s mission of Life Changing Medicine. In the booklet below, we have compiled highlights from a truly unique year and recognize the team members and projects that have enabled our success.
Werewolf Therapeutics launches as publicly traded company
Werewolf Therapeutics, a biopharmaceutical company pioneering the development of therapeutics to stimulate the body’s immune …
The Intersection of Value and AI: Where Machines Can Make a Difference
Upcoming CCM panel discussion features experts from UPMC, Vanderbilt, NCQA, and Astrata on the future of artificial intelligence in health care