Ultera Digital – Dr. Rasu Shrestha, chief innovation officer at UPMC, describes how we can be data rich but information poor, and how health IT vendors can create a competitive advantage by aiding in the simplification of health data. He describes what messages to focus on and which to avoid related to big data in health IT marketing and gives an insider look at how his team at UPMC selects vendor partners.
Just as clinical teams need to advance past the culture of analog, health IT marketers need to evolve their messaging and empathize with the voice of the clinician to tell the story of innovation. Dr. Shrestha’s insightful look at the future of care sheds a great deal of light on how to successfully craft marketing messaging.
