Genomics is generating attention in the health care industry. A wide range of health care stakeholders – including consumers, researchers, health system leaders, industry partners, and the government – are looking to harness the human genome, as it has the potential to bring major changes to the practice of medicine.
Despite this excitement, there remain many unanswered questions. To address concerns, discuss the potential for health care, and answer questions, the Center for Connected Medicine (CCM) is hosting a webinar with leading experts on Tuesday, May 15.
The webinar, “The Rise of Genomics: Consumerism, Commercialization and Health Care,” will be moderated by Rasu Shrestha, MD, MBA, Chief Innovation Officer of UPMC and Executive Vice President of UPMC Enterprises, and will feature the following panelists:
- Jill Hagenkord, MD, Chief Medical Officer, Color
- Mylynda B. Massart, MD, PhD, Co-Investigator, All of Us Pennsylvania
- Houman Modarres, Senior Director of IP Networks, Nokia
- Martin Reese, PhD, Founder and CEO, Fabric Genomics
The CCM, which convenes thought leaders to discuss the top issues in health care, recognizes that interest in genomics is high. Investment in genomic startups is growing, driven by consumer demand for genetic tests; health systems want to personalize treatments to create value for their patients; and pharmaceutical companies are trying to develop more effective medications.
